Terms of Service

Effective: December 2025

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you and Bright Machine Ltd ("we", "us", "our"), trading as LightFAQ, governing your access to and use of the LightFAQ platform and related services (the "Service").

By creating an account, accessing, or using the Service, you agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Service.

If you are using the Service on behalf of an organisation, you represent and warrant that you have the authority to bind that organisation to these Terms, and "you" refers to both you individually and the organisation.

2. Definitions

  • "Service" means the LightFAQ platform, including the website, application, APIs, and all related services.
  • "User" means any individual who creates an account or uses the Service.
  • "Team" means a group of Users who share access to FAQs and related features under a single subscription.
  • "FAQ" means a frequently asked questions page or knowledge base created using the Service.
  • "Content" means all text, images, data, and other materials uploaded, created, or displayed through the Service.
  • "Widget" means an embeddable component that displays FAQ content on third-party websites.
  • "Subscription" means your selected plan (free or paid) and associated features.

3. Eligibility

To use the Service, you must:

  • Be at least 18 years of age
  • Have the legal capacity to enter into a binding contract
  • Not be prohibited from using the Service under applicable laws
  • If acting on behalf of an organisation, have the authority to bind that organisation to these Terms

4. Account Registration

To access most features of the Service, you must create an account. When registering, you agree to:

  • Provide accurate, current, and complete information
  • Maintain and promptly update your account information
  • Keep your password secure and confidential
  • Accept responsibility for all activities that occur under your account
  • Notify us immediately of any unauthorised use of your account

We reserve the right to suspend or terminate accounts that violate these Terms or that we reasonably believe are being used fraudulently.

5. Subscriptions and Pricing

The Service is offered under various subscription plans. Details of available plans and their features are available on our pricing page.

Prices are displayed in British Pounds (GBP) and are exclusive of VAT where applicable. We reserve the right to modify pricing with 30 days' notice. Price changes will not affect the current billing period of existing subscriptions.

6. Billing and Payment

Payment Processing

All payments are processed securely through Stripe. By providing payment information, you authorise us to charge the applicable subscription fees.

Billing Cycle

Subscriptions are billed in advance on a recurring basis (monthly or annually, depending on your selection). Your subscription will automatically renew unless cancelled before the renewal date.

Cancellation

If you cancel your subscription, you will retain access to your paid plan features until the end of your current billing period. Your subscription will not renew, and no further charges will be made.

Failed Payments

If a payment fails, we will attempt to collect payment using the billing information on file. If payment cannot be collected after reasonable attempts, we may suspend or downgrade your account until payment is received.

7. User Content

Ownership

You retain all ownership rights in the Content you create, upload, or display through the Service. We do not claim ownership of your Content.

Licence Grant

By uploading or creating Content, you grant us a worldwide, non-exclusive, royalty-free licence to use, store, display, reproduce, and distribute your Content solely for the purpose of providing and improving the Service. This includes processing your Content through our AI features.

Your Responsibilities

You are solely responsible for your Content and represent and warrant that:

  • You own or have the necessary rights to use and authorise our use of the Content
  • Your Content does not infringe the intellectual property rights of any third party
  • Your Content complies with all applicable laws and regulations
  • Your Content does not contain harmful, offensive, or illegal material

8. Acceptable Use

You agree not to use the Service to:

  • Violate any applicable laws or regulations
  • Infringe the intellectual property rights of others
  • Distribute malware, viruses, or other harmful code
  • Send spam, unsolicited communications, or phishing attempts
  • Harass, abuse, threaten, or incite violence against any person or group
  • Publish content that is defamatory, obscene, or promotes illegal activities
  • Impersonate any person or entity or misrepresent your affiliation
  • Attempt to gain unauthorised access to the Service or other users' accounts
  • Interfere with or disrupt the Service or servers
  • Reverse engineer, decompile, or attempt to extract the source code of the Service
  • Use the Service to compete with LightFAQ or to develop a similar product
  • Resell, sublicence, or redistribute access to the Service without our written permission

We reserve the right to investigate violations and may suspend or terminate accounts that breach these provisions.

9. AI-Powered Features

The Service includes AI-powered features such as semantic search and content suggestions. By using these features, you acknowledge that:

  • Your Content will be processed by third-party AI providers (currently OpenAI) to enable these features
  • AI-generated suggestions and search results are provided for informational purposes and may not always be accurate
  • You are responsible for reviewing and approving any AI-generated content before publishing
  • We do not guarantee the accuracy, completeness, or suitability of AI-generated outputs

AI features may be modified, improved, or discontinued at any time as we continue to develop the Service.

10. Embeddable Widgets

Some subscription plans allow you to embed FAQ widgets on third-party websites. When using widgets:

  • You are responsible for ensuring the widget is integrated correctly on your website
  • You must not modify the widget code in ways that misrepresent the source or functionality
  • You must comply with all applicable laws regarding embedded content and user data collection on your website
  • We are not responsible for how the widget displays on third-party websites or for any issues caused by conflicts with other code on those websites

We reserve the right to disable widgets that are used in violation of these Terms or that negatively impact the Service.

11. API Usage

Some subscription plans include access to our API. When using the API:

  • You must keep your API credentials secure and not share them with unauthorised parties
  • You must comply with any rate limits or usage restrictions we implement
  • You must not use the API in any way that could damage, disable, or impair the Service
  • You must not use the API to create a service that competes with LightFAQ
  • You must not resell or redistribute API access without our written permission

We may modify, suspend, or discontinue API access at any time. We will endeavour to provide reasonable notice of any significant changes.

12. Intellectual Property

The Service, including its design, features, code, graphics, and trademarks, is owned by Bright Machine Ltd and is protected by copyright, trademark, and other intellectual property laws.

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service for its intended purpose. This licence does not include the right to:

  • Modify or create derivative works based on the Service
  • Reverse engineer, decompile, or disassemble the Service
  • Remove any copyright, trademark, or proprietary notices
  • Use our trademarks without prior written permission

13. Service Availability

We strive to provide reliable access to the Service but do not guarantee uninterrupted or error-free operation. The Service is provided "as is" and "as available".

We may temporarily suspend the Service for maintenance, updates, or other operational reasons. We will endeavour to provide advance notice of planned maintenance where practical.

We are not liable for any loss or damage arising from service interruptions, whether planned or unplanned.

14. Limitation of Liability

To the maximum extent permitted by applicable law:

  • We exclude all warranties, conditions, and representations, whether express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement
  • We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or business opportunities
  • Our total liability for any claims arising from or relating to the Service shall not exceed the greater of (a) the total fees paid by you in the 12 months preceding the claim, or (b) £100

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.

15. Indemnification

You agree to indemnify, defend, and hold harmless Bright Machine Ltd, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising from or relating to: (a) your use of the Service; (b) your Content; (c) your violation of these Terms; or (d) your violation of any rights of a third party.

16. Termination

Termination by You

You may cancel your subscription or delete your account at any time through your account settings. Upon cancellation of a paid subscription, you will retain access until the end of your current billing period, after which your account will revert to the Free plan.

Termination by Us

We may suspend or terminate your access to the Service immediately if you breach these Terms, engage in fraudulent activity, or if we are required to do so by law. We may also terminate accounts that have been inactive for an extended period.

Effect of Termination

Upon termination, you will have 30 days to export your Content before it is permanently deleted. After this period, we have no obligation to retain your data. Provisions of these Terms that by their nature should survive termination will remain in effect.

17. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from or relating to these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

18. Dispute Resolution

If you have a dispute with us, we encourage you to contact us first at [email protected] to attempt to resolve the matter informally.

If we cannot resolve the dispute informally within 30 days, either party may pursue formal legal proceedings in accordance with the governing law and jurisdiction provisions above.

19. Changes to Terms

We may update these Terms from time to time. If we make material changes, we will notify you by email or by posting a prominent notice on the Service at least 30 days before the changes take effect.

Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Terms. If you do not agree to the changes, you must stop using the Service before the new Terms take effect.

20. General Provisions

Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding the Service and supersede all prior agreements and understandings.

Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

Waiver

Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision.

Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations without restriction.

21. Contact Information

If you have any questions about these Terms, please contact us:

Bright Machine Ltd

Market, 133a Rye Lane
London, England, SE15 4BQ

Email: [email protected]

Company Number: 7611291
VAT Number: 130801753